Cookie Policy

01. About this policy

This website is operated by EXTINGUISH FIRE CONTROL LIMITED, a company registered in England and Wales under company number 14055802.

We use cookies and similar technologies to support the operation of our website, maintain shopping basket functionality, help customers complete orders and understand how visitors interact with our online shop.

We aim to use cookies in a transparent and proportionate way. Where consent is legally required, non-essential cookies will only be used after the relevant permission has been obtained.

02. What cookies are

Cookies are small text files placed on your device when you visit a website. They allow a website to recognise a browser or remember certain information between pages or visits.

Depending on their purpose, cookies may be stored temporarily during a browsing session or remain on your device for a defined period. Similar technologies, such as local storage and tracking pixels, may also be used for related purposes.

Cookies do not all perform the same function. Some are necessary for the website to work, while others support optional features, analytics or advertising.

03. How we use cookies

Depending on the features enabled on our website, cookies may be used to:

• Keep the website operating correctly as you move between pages.
• Remember products added to your WooCommerce shopping basket.
• Support the checkout process and order-related website functions.
• Remember relevant website preferences and cookie consent choices.
• Help us understand website performance and visitor activity where analytics are enabled and permitted.
• Support additional website features provided by third-party tools where applicable.

We do not use cookies to change the nature of the products sold by our business. Our website is an online retail shop for fire extinguishers and related fire safety equipment.

04. Types of cookies

Strictly necessary cookies

These cookies are required for essential website functions, such as navigating the shop, maintaining a shopping basket, managing secure sessions and completing an order. They cannot normally be switched off through a consent preference tool where they are genuinely necessary for a service you have requested.

Functional cookies

These cookies may remember choices or settings to make your experience more convenient, such as preferences or information required by optional website features. Where consent is required, these cookies will only be activated after you choose to allow them.

Analytics and performance cookies

If analytics tools are enabled, these cookies may help us understand how visitors use the website, which pages are visited and whether technical problems occur. This information may be used to improve website navigation, performance and content.

Advertising and marketing cookies

Advertising cookies may be used by marketing platforms to measure advertising activity or provide relevant advertising. We will only use these technologies where they are installed and where the required consent has been obtained.

05. Essential website and shopping cookies

Our online shop uses WooCommerce. Certain cookies or similar technologies may be needed to support shopping and checkout functionality.

Depending on the installed configuration, these may include:

These are examples of cookies commonly associated with WordPress and WooCommerce installations. The actual cookies present, their names and their expiry periods depend on the website configuration, installed plugins and user activity.

06. Third-party cookies

Some website functions may be provided by third-party services. Depending on the services enabled, these providers may place or access cookies and similar technologies through your browser.

Possible providers include:

• Payment service providers supporting online checkout.
• Website analytics providers, if analytics tools are enabled.
• Security, fraud prevention or website performance providers.
• Embedded content or other optional website integrations.

Third-party providers may process information under their own privacy and cookie policies. We recommend reviewing the relevant provider information where you wish to understand its specific practices.

We do not assume that a third-party cookie is necessary merely because a plugin or service is installed. Its purpose and consent requirements must be assessed according to how it operates on this website.

07. Your cookie choices

When you first visit our website, a cookie consent notice may allow you to accept or reject non-essential cookies and, where supported, manage individual cookie categories.

You can choose to allow or reject optional cookies. Strictly necessary cookies may still operate where they are required to provide a service you have requested or to enable essential website functions.

Where consent is required, optional cookies should not be placed before you have made your choice. You can change or withdraw your consent at a later time through the cookie preference controls provided on the website, if available.

Withdrawing consent does not affect the lawfulness of processing that took place before the withdrawal.

08. Managing cookies through your browser

Most web browsers allow you to view, block or delete cookies through their settings. You can usually configure your browser to notify you when a cookie is being placed or to block certain categories.

Browser controls are separate from our website’s consent settings. If you delete cookies, you may need to make your cookie choices again when you next visit.

Please be aware that blocking essential cookies may affect website functions, including the shopping basket, account access or checkout.

Instructions are available through the support pages of your browser, including Chrome, Microsoft Edge, Firefox and Safari.

09. How long cookies remain on your device

Cookies may be session-based or persistent:

• Session cookies: normally expire when you close your browser or when the relevant browsing session ends.
• Persistent cookies: remain on your device until their stated expiry date or until you delete them.

The retention period depends on the purpose of each cookie and the settings applied by the website or third-party provider.

We aim to use retention periods that are proportionate to the purpose of the technology. We do not assign a single expiry period to all cookies because different cookies perform different functions.

10. Cookies and personal information

Some cookies or similar technologies may collect information that relates to an identifiable individual, either directly or when combined with other information.

Where cookie-related information constitutes personal data, we handle it in accordance with applicable UK data protection requirements and our Privacy Policy.

Depending on the technology involved, information may include browser details, device information, online identifiers, website interaction data and preferences.

For further information about the personal information we collect, the purposes for which we use it, retention and your data protection rights, please read our Privacy Policy.

11. Changes to this policy

We may update this Cookie Policy when our website functionality, cookie configuration, service providers or applicable legal requirements change.

Any revised version will be published on this page and will take effect when it is made available on the website, unless a different effective date is stated.

We recommend checking this page periodically so that you remain informed about how cookies and similar technologies are used.

12. Contact us

If you have questions about this Cookie Policy or how cookies are used on our website, you can contact us using the details below.