We handle personal information with care and use it
only where there is a proper business or legal reason
to do so. This policy applies to information collected
through our website, online shop and customer
communications.
01. About this policy
This Privacy Policy explains how Extinguish Fire Control
Limited collects and handles personal information in
connection with its website and the sale of fire
extinguishers and related fire safety equipment.
For the purposes of applicable data protection legislation,
Extinguish Fire Control Limited acts as the data controller
for the personal information it determines how and why to use.
This policy applies when you browse our website, view
product information, place an order, contact us or
communicate with us about an existing purchase.
We do not intend to collect information that is unrelated
to these activities.
02. Information we collect
The information we collect depends on how you use our
website and interact with our business.
Information you provide directly
- Your name and contact details.
- Your email address and telephone number, where provided.
- Billing and delivery addresses.
- Order details, selected products and quantities.
- Order references and relevant correspondence.
- Information submitted through our contact form.
- Details you provide when asking about a return, refund or existing order.
Information collected through website use
Depending on the website configuration and your cookie
choices, certain technical information may be collected,
including:
- IP address and approximate location derived from it.
- Browser type, device type and operating system.
- Pages visited and general website interaction information.
- Website security and diagnostic records.
- Cookie preferences and related technical identifiers.
We do not ask customers to provide information about
personal characteristics or unrelated private matters
as part of our ordinary product ordering process.
03. How we use your information
Personal information is used for purposes connected
with operating our online shop and responding to customers.
- To receive, process and administer product orders.
- To arrange delivery to the address supplied with an order.
- To communicate about order confirmations and order progress.
- To respond to product, delivery and general enquiries.
- To manage returns, refunds and customer complaints.
- To maintain appropriate business, accounting and transaction records.
- To maintain website functionality and security.
- To meet applicable legal and regulatory obligations.
- To understand general website usage where permitted by your preferences and applicable rules.
We do not use order or contact information for unrelated
purposes without identifying an appropriate lawful basis
and providing any information required by law.
04. Lawful grounds for processing
We use personal information only where an applicable
lawful ground permits us to do so. Depending on the
circumstances, these grounds may include:
Contractual necessity
Where information is needed to process an order, arrange
delivery, communicate about a purchase or carry out
customer-requested steps before an order is completed.
Legal obligations
Where information must be retained or provided to meet
applicable accounting, tax, record-keeping or other
legal requirements.
Legitimate interests
Where necessary for appropriate business purposes, such
as maintaining website security, responding to enquiries,
managing business records and addressing customer service
matters, provided these interests do not override your
rights and freedoms.
Consent
Where consent is required, including for non-essential
cookies and similar technologies where applicable.
You may withdraw consent at any time without affecting
processing that took place before withdrawal.
05. Orders and delivery information
When you place an order through our website, we use the
information supplied to administer the purchase and
arrange delivery.
This may include your name, contact details, billing
address, delivery address, selected products, quantities
and order reference.
Where necessary, relevant delivery information is provided
to the carrier or delivery provider responsible for
transporting your order. This allows the delivery to be
addressed and managed appropriately.
We may also use order information to respond to questions
about an order, investigate delivery issues and administer
applicable returns or refunds.
06. When information may be shared
We do not make customer personal information available
indiscriminately. Information may be shared with relevant
organisations where this is necessary for the purposes
described in this policy.
Service providers
-
Website hosting and technical providers involved in
keeping the website available.
-
Website administration and communication providers
used to manage enquiries and orders.
-
Payment service providers involved in processing
transactions through the checkout.
-
Delivery carriers or logistics providers receiving
the information required to deliver an order.
Professional and legal recipients
Information may also be provided to professional advisers,
auditors, insurers or public authorities where this is
reasonably necessary for legal, accounting or other
legitimate business requirements.
Where a third party processes personal information on
our behalf, appropriate contractual arrangements and
safeguards are used where required.
We do not sell customer personal information to third
parties for their own independent marketing purposes.
07. International data transfers
Some providers involved in website hosting, website
functionality, communications or transaction processing
may operate systems or infrastructure outside the
United Kingdom.
Where personal information is transferred internationally,
we take steps to ensure that the transfer is permitted
under applicable data protection legislation.
Depending on the destination and circumstances, this
may involve an applicable adequacy regulation or
appropriate safeguards, such as approved contractual
transfer terms.
Further information about relevant safeguards can be
requested using the contact details in this policy.
08. How long we retain information
We keep personal information only for as long as it is
reasonably necessary for the purpose for which it was
collected, including applicable legal and accounting
requirements.
| Information category |
Standard retention period |
| Completed order and accounting records |
Up to 6 years after the end of the relevant financial year, subject to applicable legal requirements. |
| General product enquiries |
Up to 12 months after the last meaningful communication. |
| Customer service and delivery correspondence |
Up to 24 months after the matter has been resolved, unless linked to a record requiring longer retention. |
| Uncompleted checkout information |
Up to 30 days, unless needed to address a customer request or another justified purpose. |
| Website security and diagnostic logs |
Up to 12 months, where maintained and where a longer period is not justified by a specific incident. |
| Marketing preferences, where applicable |
Until consent is withdrawn or an objection is received, with a review after 24 months of inactivity. |
These are standard retention periods rather than
unconditional minimum periods. Information may be
deleted earlier where it is no longer required.
A longer period may apply where information is needed
to comply with a legal obligation, deal with an unresolved
dispute or establish, exercise or defend a legal claim.
Where the reason for longer retention ends, information
will be securely deleted or anonymised when appropriate.
09. How we protect information
We take appropriate technical and organisational steps
designed to protect personal information against
unauthorised access, accidental loss, alteration or
disclosure.
Measures are considered in relation to the nature of
the information, the way it is used and the risks
associated with processing it.
Access to personal information is restricted to people
and service providers who need it for relevant business
purposes.
Information transmitted over the internet cannot be
guaranteed to be completely secure. Customers should
take reasonable care when submitting information online
and use accurate contact details.
10. Your data protection rights
Depending on the circumstances and applicable legal
conditions, you may have the following rights in
relation to your personal information:
- Access: request a copy of personal information we hold about you.
- Rectification: request correction of inaccurate or incomplete information.
- Erasure: request deletion where the applicable conditions are met.
- Restriction: request that certain processing is restricted.
- Objection: object to processing carried out on grounds of legitimate interests or for direct marketing, as applicable.
- Data portability: request certain information in a commonly used electronic format where the legal conditions apply.
- Consent withdrawal: withdraw consent where processing relies on consent.
Some rights are subject to legal conditions and
exceptions. For example, we may need to retain certain
transaction records where the law requires us to do so.
To make a request, contact us using the details below.
We will normally respond within one calendar month of
receiving a valid request.
Where a request is particularly complex or multiple
requests have been received, the applicable response
period may be extended by up to two further months.
If an extension is necessary, we will explain this
within the initial one-month period.
We may request reasonable information to verify your
identity before responding, where necessary to protect
personal information.
You also have the right to raise a concern with the
Information Commissioner’s Office (ICO), the UK’s
independent data protection supervisory authority.
Visit the ICO complaints information ↗
11. Cookies and similar technologies
Our website may use cookies and similar technologies
to support essential website functions, remember
relevant preferences and understand website usage.
Strictly necessary technologies may be used where
required to provide a service you have requested or
to operate essential website functions.
Non-essential cookies and similar technologies will
only be used where the required permission has been
obtained under applicable rules.
You can manage your preferences through the website’s
cookie settings, where available. You can also adjust
cookie settings through your browser, although blocking
certain technologies may affect some website functions.
Further details about the technologies used and how
preferences are managed are provided in our
Cookie Policy.
12. Links to external websites
Our website may contain links to external websites
or services for additional information or functionality.
External websites operate under their own privacy
arrangements. We are not responsible for the content,
security or information-handling practices of websites
that we do not operate.
We recommend reviewing the privacy information of
an external website before providing personal details
through it.
13. Changes to this policy
We may revise this Privacy Policy when our website,
business operations, information-handling practices
or applicable legal requirements change.
The updated version will be published on this page.
Where a change materially affects how personal
information is used, we will provide additional
information where required by law.
We encourage visitors and customers to review this
page periodically to understand how their information
is handled.
14. Contact us
If you have a question about this Privacy Policy,
wish to exercise a data protection right or need
further information about how your personal
information is handled, please contact us.
Your information deserves careful handling.
